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December 22, 2011

"Dream Big" Thanks to New Mercury Protections

With the Obama administration and the Environmental Protection Agency issuing the first-ever nationwide protections on mercury that come from dirty coal-fired power plants, there is plenty to smile about. More than 300,000 American babies are born each year exposed to dangerous levels of mercury. These new measures will slash toxic mercury pollution from power plants by more than 90 percent and make breathing fresher air possible for millions of Americans. That's why the Sierra Club is airing this message of gratitude in Ohio, a state with the second highest rate of mercury pollution in the country.

"We want to ensure that women and families in Ohio understand what this new protection will mean for keeping their children and loved ones safe and healthy," said Michael Brune, executive director of the Sierra Club. "The Sierra Club applauds the President and EPA Administrator Lisa Jackson for their courage and resolve in protecting American families -- particularly women and children -- from this dangerous toxin and for standing up to polluters' attempts to weaken this life-saving protection."

The ad states:

When this little girl grows up her world will have significantly less mercury pollution because President Obama and the EPA stood up against polluters and established the first-ever clean air standards. This action means that our air, water, and food will be safer from mercury pollution and heavy metals generated by coal-fired power plants.

Like you, President Obama understands that reducing toxic mercury pollution increases the possibilities to dream big.

Watch the ad and thank President Obama for the strong mercury protections by clicking here.

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