Click our logo for the Sierra Club homepage.
Scrapbook: Recruiting Newsletter Advertisers in Planet Kansas

« It's Time for the Conference on Wheels in Minnesota | Main | Using Custom Comments to Deepen Activist Pool »

Sierra Club Scrapbook

September 01, 2011

Recruiting Newsletter Advertisers in Planet Kansas

Lynate-Pettengill

By Lynate Pettengill, Kansas Chapter Development Director.

We promoted the opportunity to advertise in our Planet Kansas chapter newsletter to owners of small businesses, explaining that their ad would benefit our c4 programs and would be tax-deductible for their business since it was an advertising expense. Seven businesses participated, bringing in $4,350 in new revenue for the chapter.

We had previous relationships with almost all the business owners, and I had been meeting and communicating with them. But I'd been unsuccessful in securing donations—that is, until I presented the advertising option. Sometimes a donor just isn't willing to make a c4 donation without some kind of tax advantage. The newsletter advertising option provides just such an advantage.

Planet-Kansas

It was a little tricky keeping track of which company should appear in which newsletter issue—you need to carefully track the advertisers and what issues of the newsletter their ad should appear in. So eventually we developed a spreadsheet that made this a little less complicated—two spreadsheets, actually; one showing rates for advertising and one detailing the size of the ad and the issues in which it will appear.

Even so, we still missed on advertiser in one edition! Thankfully they were very understanding.

Wakarusa-Group-rally

Have a success story to share? We'd like to hear about it. Go to the Success Stories project on the Sierra Club's Activist Network and let others learn from your experience.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b96069e2014e8b2b1899970d

Listed below are links to weblogs that reference Recruiting Newsletter Advertisers in Planet Kansas:


User comments or postings reflect the opinions of the responsible contributor only, and do not reflect the viewpoint of the Sierra Club. The Sierra Club does not endorse or guarantee the accuracy of any posting. The Sierra Club accepts no obligation to review every posting, but reserves the right (but not the obligation) to delete postings that may be considered offensive, illegal or inappropriate.

Up to Top


Sierra Club® and "Explore, enjoy and protect the planet"® are registered trademarks of the Sierra Club. © 2011 Sierra Club.
The Sierra Club Seal is a registered copyright, service mark, and trademark of the Sierra Club.