As part of our grant agreement with Bloomberg Philanthropies, we are required to get their permission when mentioning Bloomberg Philanthropies in our press releases or public materials. It is very important that all entities of the Club honor this agreement and use only pre-approved language in any public descriptions of Bloomberg Philanthropies involvement with our campaigns. In order to make this easier, we are including some pre-approved language below. (Also available as Word doc.) If you use the pre-approved language here, or any of the language in our approved press release below, you do not need to get further sign-off. However, if you would like to alter this language or post other messages with a public audience that mention the Mayor or Bloomberg Philanthropies by name, you must get permission to do so from Orli Cotel or Oliver Bernstein. This applies to images, photos, and videos as well.
Please do not contact the Bloomberg Philanthropies staff or Mayor’s staff directly. All inquiries should go through Orli Cotel or Oliver Bernstein.
Pre-approved language:
"Among the major supporters of the Beyond Coal campaign is Michael R. Bloomberg, Mayor of New York City, and Bloomberg Philanthropies, which has committed $50 million to the campaign."
"Michael R. Bloomberg, businessman, environmentalist and Mayor of New York City, has joined the chorus of voices calling to replace coal with clean energy, and Bloomberg Philanthropies has pledged $50 million to the Sierra Club's Beyond Coal Campaign."
In addition, any language drawn directly from the press release below can be used.
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FOR IMMEDIATE RELEASE
July 21, 2011
Bloomberg Philanthropies commits $50 million to Sierra Club's Beyond Coal Campaign to move America toward cleaner energy
Grant a 'game changer' that will effectively retire one-third of the nation's aging coal fleet by 2020
Alexandria, VA. Today the Sierra Club announced a partnership with Bloomberg Philanthropies that will effectively retire one-third of the nation's aging coal fleet by 2020, replacing it with clean energy. The partnership includes a $50 million commitment over four years to the Beyond Coal Campaign that will fuel the Sierra Club's effort to clean the air, end the coal era, and accelerate the transition to cleaner, cost-effective energy sources.
Sierra Club Executive Director Michael Brune was joined for today’s announcement by Michael R. Bloomberg. They appeared outside a coal-fired plant in Alexandria, Virginia.
In the U.S., coal is the leading cause of greenhouse-gas emissions, and coal’s pollution contributes to four out of the five leading causes of mortality -- heart disease, cancer, stroke, and respiratory illness. Coal emits almost half of all U.S. mercury pollution, which causes developmental problems in babies and young children, as well as being a major contributor to asthma attacks. Coal pollution causes $100 billion in health costs annually.
"If we are going to get serious about reducing our carbon footprint in the United States, we have to get serious about coal. Ending coal power production is the right thing to do, because, while it may seem to be an inexpensive energy source, the impact on our environment and the impact on public health is significant," said Bloomberg. "Coal is a self-inflicted public health risk, polluting the air we breathe, adding mercury to our water, and the leading cause of climate disruption."
Bloomberg added: "The Beyond Coal Campaign has had great success in stopping more than 150 new coal-fired power plants over the past few years and is empowering local communities to lead from the front while Congress continues to watch from the back. That is why I'm pleased to support the Sierra Club and its allies, and I encourage others to do the same."
The $50 million grant will fill a significant portion of the campaign's projected $150 million four-year budget and will have a significant impact in advancing the efforts of the Beyond Coal campaign.
The partnership will play a key role in helping the Sierra Club achieve their impact goals of:
· Cutting 30% of coal production by 2020
· Reducing mercury pollution from coal by 90% by 2020
· Replacing a majority of coal with clean energy
From an organizational perspective it will:
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· Increase the number of Sierra Club campaign states from 15 to 45
· Increase the active member and supporter base from 1.4 million to 2.4 million people
· Double the size of full-time Sierra Club staff working on the campaign from 100 to 200
Sierra Club Executive Director Michael Brune thanked Bloomberg for the grant, calling it a "game changer" in the fight against coal. He also praised Bloomber's farsighted vision and understanding of how protecting public health, developing innovative energy sources, and addressing climate change are all inextricably linked. He also welcomed his business savvy and track record for success to the campaign.
"This partnership will help the Sierra Club to work with communities nationwide as they tell one coal plant after another that inflicting asthma and other diseases on their children is unacceptable and that they will not accept coal pollution in their neighborhoods.
"Coal relentlessly dirties our water, air, and lungs and fixing the problem cannot be left to Washington," said Brune. "Nor can coal's contributions to climate disruption be left to international bodies. Mike Bloomberg's strong clean air agenda as Mayor of New York, and his Chairmanship of the C40 Cities Climate Leadership Group, shows that he understands that actions are being taken, and that the most significant ongoing successes will be won city by city, by dedicated people across America."
Beyond Coal campaign successes to date include:
· The campaign has stopped 153 new coal-fired power plants from being built, preserving market space for clean energy.
· Nearly 10% of the current coal fleet is now slated for retirement.
· New mountaintop removal mining permits have slowed to a trickle.
· Victories at 16 colleges and universities, where Sierra Student Coalition members have won fights to shut down coal plants on their campuses.
· Hundreds of thousands of people mobilized in support of strong clean air and water protections
· The biggest clean air agreement in the history of the Southeast with the TVA settlement.
Studies show that replacing coal's pollution with clean energy is possible and as coal prices are going up, wind and solar are coming down. Iowa already gets more than 15% of its energy from wind power, and San Antonio recently decided to shut down one of its dirty coal plants and install over 400 MW of solar power, what will be one of the largest solar installations in the world. Meanwhile, the green job sector is growing -- the wind industry already provides more jobs in the U.S. than the coal industry.
The Sierra Club's Beyond Coal campaign started as a three-person campaign in 2002 and has quickly grown into a powerhouse effort that is changing the way America produces energy. In 2001, the Administration at the time met with coal industry representatives as part of a closed-door energy task force, to craft plans for a new "coal rush" -- the construction of 150 new coal-fired power plants. Had the industry prevailed in building these plants, the nation would have been locked into the use of 19th-century dirty fuels for the foreseeable future. The potential for entrepreneurs to develop wind, solar and other clean technologies would have been crippled. Working with local people in neighborhoods across the country, Sierra Club organizers began fighting Big Coal’s efforts to push through these plants. Together, they achieved one victory after another.
Mary Anne Hitt, Director of the Beyond Coal Campaign, called coal "an outdated fuel that is making our kids sick and has no place in a modern energy economy."
"We're already winning in cities across the country. Community by community, people are standing up and saying no to coal, saying that they are ready for the clean energy economy. Now we’re ready to take this campaign to a whole new level."
This is the second major climate initiative by Bloomberg Philanthropies following the recent involvement and investment in the C40 Cities Climate Leadership Group (C40). Bloomberg Philanthropies is focused on climate action, taking a realistic view that progress will come not from national governments and international bodies, but instead by driving action at the city and local level.
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