Updated Talking Points -- Elections, Tar Sands, Coal, EPA, and more!

Have a media event or Editorial Board meeting coming up?  Don't "reinvent the wheel" -- check out the the Sierra Club's latest strategic messaging on the Clubhouse "Talking Points" section! Here's a sample of the newest Talking Points and template media materials for our campaigns for the 2010 Midterm Elections, Dirty Fuels, Coal, Energy-Efficiency, EPA Regulation of Global Warming Pollution, and more:

> 2010 Midterm Elections –

Talking Points emphasizing the economy, and ties between clean energy jobs and protecting the environment - http://clubhouse.sierraclub.org/communications/talking-points/politics/post-election-2010-talking-points.aspx

Post-election polling memo - http://clubhouse.sierraclub.org/communications/talking-points/politics/Post-election%20GQR%20Polling%20Memo.pdf

Talking points on the impact of young people on the elections - http://clubhouse.sierraclub.org/communications/talking-points/politics/youth-voters-election-2010-talking-points.aspx

> Tar Sands Oil -

 Talking Points on Tar Sands Oil/Keystone XL pipeline – http://clubhouse.sierraclub.org/communications/talking-points/oil-spill/Keystone%20XL%20pipeline.aspx  

Letters to the Editor on Tar Sands/Keystone XL pipeline – http://clubhouse.sierraclub.org/communications/talking-points/beyond%20oil/Keystone%20XL%20pipeline_LTE.aspx

 Sample Op-Ed (Thanksgiving theme) on Tar Sands/Keystone XL pipeline – http://clubhouse.sierraclub.org/communications/talking-points/beyond%20oil/Keystone%20XL%20pipeline_OpEd.aspx

> Beyond Coal -

 Sierra Student Coalition "Campuses Beyond Coal" Talking Points – http://clubhouse.sierraclub.org/conservation/energy/coal/campuses-beyond-coal.aspx

Beyond Coal template local press release for air pollution warnings -http://clubhouse.sierraclub.org/conservation/energy/coal/Coal%20Air%20Pollution_press%20release.aspx

> Energy-Efficient Building Codes –

Talking points on making building codes for new homes and commercial buildings more energy-efficient - http://clubhouse.sierraclub.org/communications/talking-points/energy/energy-efficient%20building%20codes.aspx

> EPA Regulation of Global Warming Pollution

Fact Sheet on EPA regulation of global warming pollution (greenhouse gases) under the Clean Air Act – http://clubhouse.sierraclub.org/communications/talking-points/politics/default.aspx

Talking points on EPA regulation of global warming pollution (greenhouse gases) under the Clean Air Act - http://clubhouse.sierraclub.org/communications/talking-points/politics/EPA-GHG-talking-points.aspx

Letters to the Editor on EPA regulation of global warming pollution (greenhouse gases) under the Clean Air Act - http://clubhouse.sierraclub.org/communications/talking-points/politics/EPA-GHG-LTEs.aspx

Updated Talking Points - Coal, Oil, Transportation and More

Policy decisions, disasters, elections - things move fast, and the Sierra Club is shifting its strategic communication to keep up with new developments!

Stay up-to-date on the Sierra Club's most persuasive and effective messages by checking out new Talking Points and media-related materials like template Letters to the Editor, Op-Eds and Speeches on the Clubhouse "Talking Points" section.  The Clubhouse Talking Points section has messaging on our Climate Recovery Campaigns and topics such as Coal Ash, the Gulf Coast Oil Spill, Green Transportation, Clean Energy, Politics, Resiliant Habitats, and more. 

Here are some of the newest materials to be added to the Clubhouse Talking Points Section:

> Coal Ash

Talking Points emphasizing the effects of toxic coal ash on family health and communities - http://clubhouse.sierraclub.org/communications/talking-points/coalash/

Talking Points on recent coal ash spills in Ohio and North Carolina, and the red sludge spill in Hungary – http://clubhouse.sierraclub.org/communications/talking-points/coalash/coalashdisaster-talkingpoints.aspx

Sample Letters to the Editor on recent coal ash spills  – http://clubhouse.sierraclub.org/communications/talking-points/coalash/coalashdisaster-LTE.aspx

> Gulf Coast Oil Spill  

Updated Talking Points on the BP Oil Spill – http://clubhouse.sierraclub.org/communications/talking-points/oil-spill/gulf-coast-September.aspx

Talking Points on 6-month anniversary of the BP Oil Spill –http://clubhouse.sierraclub.org/communications/talking-points/oil-spill/gulf-coast-6-mo.anniv.aspx

> Clean Cars 

Talking Points on increased fuel-efficiency standards for cars and other vehicles – http://clubhouse.sierraclub.org/communications/talking-points/green-transportation/cleancars.aspx

Sample Letters to the Editor on increased fuel-efficiency standards for cars and other vehicles –http://clubhouse.sierraclub.org/communications/talking-points/green-transportation/cleancars-LTEs.aspx

Sample Op-Eds on increased fuel-efficiency standards for cars and other vehicles – http://clubhouse.sierraclub.org/communications/talking-points/green-transportation/cleancars-OpEds.aspx

> Green Transportation

Talking Points on reducing global warming pollution through green transportation choices - http://clubhouse.sierraclub.org/communications/talking-points/green-transportation/transchoices-talkingpoints.aspx

Sample Letter to the Editor on reducing global warming pollution through green transportation choices - http://clubhouse.sierraclub.org/communications/talking-points/green-transportation/transchoices-LTEs.aspx

Tune-Up Your Media Skills with New Trainings This Fall!

Are you rarin' to go for a radio interview?  Curious about cyberspace?  Not sure how to get into the news cycle?

The Sierra Club Media Team offers trainings to staff, chapter staff, and activists to develop skills on using the media as an organizing and communication tool.  These trainings are offered on a regular basis, as phone conference calls/PowerPoint presentations.  If you're ready for a tune-up of your skills, check out the trainings that have been scheduled for this Fall:

> Pitch training!

Wednesday, October 27, 2010 -- 3pm ET/2pm CT/1pm MT/12pm PT

Unrelated to baseball, sorry Giants fans!  But this training will help you learn to effectively “pitch” the Sierra Club story to the news media – a crucial building-block skill to help us spread our message, influence public opinion, and persuade policymakers.  Please RSVP for the training to [email protected].

> New Organizer Media Orientation

First Friday of each month, next training will be Friday, November 5, 2010 -- 2pm ET/1pm CT/12pm MT/11am PT

This training is recommended for all new field staff (hired since January 1, 2010), and those who want a refresher. The training orients field organizers to the communications resources available to them, and benefits to integrating media work into field plans. Please RSVP to [email protected].

> Blog Trainings

Coming Soon - Novemeber 2010

Keep your eyes peeled for a brand new 2-part training series, “Intro to Blogs” and “How to Use Blogs,” that is being developed jointly by the Media Team and the Online Organizing Dept.