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The Green Life: Have a Tree Planted For Buying a Ticket to See Disney's "Earth"

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March 26, 2009

Have a Tree Planted For Buying a Ticket to See Disney's "Earth"

The people at Disneynature have announced that they'll have a tree planted for every ticket sold during opening week of the label's debut film, Earth, which opens on Earth Day, April 22.

Narrated by James Earl Jones and directed by the same creative team behind the award-winning BBC/Discovery Channel series Planet Earth, the film tells the story of climate change through the experiences of three animal families: polar bears, African elephants, and whales.

The trees will be planted in areas that conservationists have identified as important biodiversity hotspots, including Brazil's Atlantic Forest, the world's most endangered rainforest; just 7 percent of it remains intact.

When Disney execs announced the launch of the Disneynature banner, they cited the success of 2005's March of the Penguins, which raked in almost $125 million and won an Oscar, as evidence that moviegoers enjoy seeing nature films on the big screen. The New York Times calculated that if Earth does as well as March of the Penguins on its opening weekend ($4 million), Disney would plant more than half a million trees in Brazil.

To find the theater nearest you where Earth is playing, and to buy tickets, click here or call (888) DISNEY8.

--Tom Valtin

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