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The Green Life: American Veterans vs. Big Oil

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September 27, 2010

American Veterans vs. Big Oil

A provocative new advertising campaign against Big Oil was launched last Wednesday by VoteVets.org, a pro-military group comprised of American veterans of the Iraq and Afghanistan wars. The campaign, which will run on cable networks nationally, depicts Dante Zappala, the brother of fallen soldier Sgt. Sherwood Baker, criticizing the oil industry's attempts to dissuade Americans from using cleaner energy sources.

"Don't let Big Oil lie to you about what our dependence really costs," says Zappala, following a picture of his slain brother. The ad, which suggests that the true beneficiary of American military ventures in the Middle East is Big Oil, reportedly cost about $100,000 to run, compared to the more than $125 million that Big Oil and its allies have already spent on TV advertising this year alone.

The new campaign comes amid a series of attacks against American dependence on foreign oil. For example, a recent Thomas Friedman column criticizes the lack of governmental support for electric cars in the U.S., as compared to in China and Europe. This all comes as the GOP raised eyebrows by releasing a pro-oil Pledge to America.

--Ronny Smith

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