Sierra Magazine: Explore, enjoy and protect the planet.

From 2015 onward, new posts will appear only here: http://www.sierraclub.org/greenlife


The Green Life: Budweiser Wants You to Grow a Beard. Do it Anyway.

« Repurpose: How to Make a Basket out of Old Maps | Main | Daily Roundup: May 17, 2011 »

May 17, 2011

Budweiser Wants You to Grow a Beard. Do it Anyway.

Budwiser beards Is there anything manlier than a great beard? Probably not. As any hockey fan will tell you,  scraggly facial hair is key to winning late in the playoffs. It's also one of the main requirements for male environmental writers and reporters. Witness Ed Abbey, and the Green Life's own corral of bearded, whiskey-drinking, macho bloggers.

So this writer's not surprised to see the admen behind Budweiser — a brand synonymous with male sports and bland beer — turn to the beard to raise awareness about saving water. After all, if you're going to waste all that H20 on watered-down beer, you might as well save a little at your sink each morning.

Cynicism never saved a gallon of water on its own, though. (Cynicism, from our reporting, never successfully wooed a woman at a bar, either, Bud or no Bud in hand.) So perhaps Budweiser is to be given credit for alerting men everywhere to the problem of water scarcity and to the rugged beauty of a full-grown beard.

For all those men setting aside the razor this June, take a lesson from John Muir. He knew long ago that the beard is mightier than the saw.

--Kyle Boelte

User comments or postings reflect the opinions of the responsible contributor only, and do not reflect the viewpoint of the Sierra Club. The Sierra Club does not endorse or guarantee the accuracy of any posting. The Sierra Club accepts no obligation to review every posting, but reserves the right (but not the obligation) to delete postings that may be considered offensive, illegal or inappropriate.

Up to Top