The National Basketball Association is quickly becoming just as famous for getting bottles in bins as it is for balls in hoops. That's because the NBA has partnered with the National Resource Defense Council to drastically reduce the carbon footprint of the world's preeminent basketball league. From green building to grassroots activism, the NBA is showing initiative in making professional sports a more sustainable venture.
On February 12, as part of the lead up to this month's All-Star game in New Orleans, the NBA hosted a star-studded event promoting cell phone and electronic recycling. Former NBA players PJ Brown and Dikembe Mutombo met fans and signed autographs at the Sprint Store in Harvey, Louisiana. The two former players helped fans recycle their old cell phones and left with positive reviews about the NBA's green initiative. The Times-Picayune quoted Dikembe Mutombo saying, "This is a great initiative to help America go green." Also during this month's All-Star week, the NBA will host a Discover Green event which will feature bicycle-powered cell phone charging stations and simple tips to help reduce your daily environmental impact.