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Scrapbook: Recruiting Newsletter Advertisers in Planet Kansas

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Sierra Club Scrapbook

September 01, 2011

Recruiting Newsletter Advertisers in Planet Kansas


By Lynate Pettengill, Kansas Chapter Development Director.

We promoted the opportunity to advertise in our Planet Kansas chapter newsletter to owners of small businesses, explaining that their ad would benefit our c4 programs and would be tax-deductible for their business since it was an advertising expense. Seven businesses participated, bringing in $4,350 in new revenue for the chapter.

We had previous relationships with almost all the business owners, and I had been meeting and communicating with them. But I'd been unsuccessful in securing donations—that is, until I presented the advertising option. Sometimes a donor just isn't willing to make a c4 donation without some kind of tax advantage. The newsletter advertising option provides just such an advantage.


It was a little tricky keeping track of which company should appear in which newsletter issue—you need to carefully track the advertisers and what issues of the newsletter their ad should appear in. So eventually we developed a spreadsheet that made this a little less complicated—two spreadsheets, actually; one showing rates for advertising and one detailing the size of the ad and the issues in which it will appear.

Even so, we still missed on advertiser in one edition! Thankfully they were very understanding.


Have a success story to share? We'd like to hear about it. Go to the Success Stories project on the Sierra Club's Activist Network and let others learn from your experience.


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