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Oil Ads, the Golden Years - Sierra Daily

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Sierra Daily

Sep 23, 2010

Oil Ads, the Golden Years

This morning the indispensable Joe Romm of Climate Progress posted this fabulous advertisement for Shell Oil, which appeared in the December 22, 1947 issue of Life magazine:


Romm wonders if it might be "the worst oil ad in history." Wrong Joe! The Worst Oil Ad in History was reprinted in Sierra in our May/June 1998 issue, as part of the feature "New! Improved! Destroys the Environment!" The story is sadly unavailable in digital form, but here's the ad that puts Joe Romm's oil salad to shame:

Readers, am I right? A free Sierra Club backpack to anyone who can find a better (i.e. more disturbing) one.

--Paul Rauber

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