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Sierra Daily

Sep 24, 2012

Funny [Eco-] Cat Video

NormanNo, really! At long last, environmentalists discover LOLCats. (Except, perhaps, those at the American Bird Conservancy.) Bringing the two mighty forces together is the issue of sustainable fisheries, something of great interest to humans and cats alike. The video below was produced by our friends at the Canadian branch of the World Wildlife Federation (informally known in the trade, ironically, as "Woof Woof"), who are working with local grocers to promote sustainable seafood. Brad Plumer at the Washington Post's excellent Wonkblog expressed the issue pithily just the other day:

Humans are severely over-exploiting the ocean for fish, and, if we’re not careful, stocks of key species like tuna will soon collapse. Then it’s lumpy jellyfish sandwiches for everyone.

The good news is that, thanks to good fisheries management, many U.S. stocks are successfully rebounding. At a weekend picnic, I got to experience that success in the form of a particularly succulent piece of California king salmon -- an experience my cats, sadly, did not get to share.


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PAUL RAUBER is a senior editor at Sierra. He is the author, with Carl Pope, of the happily outdated Strategic Ignorance: Why the Bush Administration Is Recklessly Destroying a Century of Environmental Progress. Otherwise he is a cyclist, cook, and father of two. Follow him on Twitter @paulrauber.


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