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The Next Big Thing: Compostization - Sierra Daily

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Sierra Daily

Oct 19, 2012

The Next Big Thing: Compostization

UntitledOne of the recurring features in Sierra is called "The Next Big Thing"--our way of gently lampooning the breathless enthusiasm that accompanies the environmental innovation du jour. (Our latest: "In the future, will eating bugs solve all our problems?")

Now the funny folks at The Onion have seized the concept in the first of their "Onion Talks"--a spoof on the popular "Ted Talks." And, as Little Richard once said of Prince, "He took my thang and ran with it!" Watch below for the introduction of The Onion's next big thing: A car that runs on compost.


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PAUL RAUBER is a senior editor at Sierra. He is the author, with Carl Pope, of the happily outdated Strategic Ignorance: Why the Bush Administration Is Recklessly Destroying a Century of Environmental Progress. Otherwise he is a cyclist, cook, and father of two. Follow him on Twitter @paulrauber. 

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